Lean Product Design & Development

It has been said, by Schonberger, that Design is the foundation of Lean. When a product hits the factory floor much waste is already built in or committed.

Ron Mascitelli is without doubt amongst the leading authorities in the world on Lean Design. He has written three excellent books on the topic and presents a regular one-day Lean Design course at AME conference. The course is always over-subscribed.

Readers of The Lean Toolbox, from 2nd to 4th edition, will have come across several references to Ron’s work in the book. I have known Ron for about 10 years, read his books, and attended his seminars. Excellent. He has a refreshingly different approach to Lean Design, working outside of automotive. You may be familiar with the Toyota version of Lean Design, as spoken about by Ward, Liker, and others – but most people are not in automotive design, so a different perspective is valuable.

This two day seminar is Ron’s first in the UK, and one of only a few that he has run outside of USA and Germany. Not to be missed!

Introduction to Ron Mascitelli by John Bicheno

About Ron Mascitelli

Ronald Mascitelli, PMP is a recognised leader in the development of advanced methods for new product development, with an emphasis on eliminating non-value-added waste, maximizing team productivity, and enhancing profitability. He currently presents his proprietary workshops and seminars internationally, and has created company-specific training programs for dozens of leading firms, including Boston Scientific, Lockheed-Martin, Boeing, Adidas Group, Parker-Hannifin, New Balance Athletic Shoes, Inc., Anderson Windows and Doors, L3 Communications, Goodrich Aerospace, Allen-Bradley, Raytheon Systems Company, and Applied Materials.

Mr. Mascitelli served as both Senior Scientist and Director of Research and Development for Hughes Electronics and the Santa Barbara Research Center. His industry experience includes management of advanced technology development programs for the Department of Defense, the Defense Advanced Research Projects Agency, Lawrence Livermore Laboratory, NASA, the Army Night Vision Laboratory, and the Department of Energy. He also served as Program Manager and Technical Director on several Strategic Defense Initiative (SDI) programs, and numerous commercial development projects. Since founding Technology Perspectives in 1994, Mr. Mascitelli has published over twenty papers and technical articles in major journals, including the International Journal of Technology Management and The Journal of Product Innovation Management, and is a contributing author for IEEE s Technology Management Handbook. Mr. Mascitelli is the author of four books, including the critically acclaimed Building a Project-Driven Enterprise, and The Lean Design Guidebook.